RESEARCH: Our relationships with some of the finest medical institutions, research institutes and government agencies allows us to direct support and funding to those programs which demonstrate the most evidence-based hope for progress. Research funding is allocated to developing new treatments and improving existing ones, advancements in the surgical treatment of lung cancer and in the laboratory where scientists investigate the genomics of the disease in an effort to cure it.

PATIENT CARE: Lung cancer is an unrelenting and often unexpected life altering crisis. As a result, patients experience dramatic physical, emotional, familial and lifestyle changes. The treatment of the disease must be thoughtfully tailored to consider its effects on the patient and to weigh its benefits and potential risks. Throughout this process, in addition to medical treatment, patients are desperately in need of expert care in nursing, physical therapy, respiratory therapy, social work and end-of-life care (hospice).

PUBLIC AWARENESS: Despite the astounding statistics, lung cancer research and treatment continues to be gravely underfunded. One of the major barriers to funding lies in the public perception, or misperception, that lung cancer is a disease of consequence for smokers or those whose lifestyle was responsible for their illness. We know this to be absolutely false. In fact, 60% of those newly diagnosed have never smoked or do not smoke when diagnosed. This stigma must be corrected and the public re-educated in order to justify the funding which is necessary to eradicate this insidious disease.

IDENTITY:

Our passion and initiative are embedded in our personal and professional experiences. Our constituents are physicians, nurses, patients and their families. As a result, our message and voice are pure and resonate with the urgency which exists.

Our public awareness campaign incorporates many of our celebrity members as well as patients who are battling lung cancer. This dichotomy bolsters public awareness and sends a powerful and evocative message. Our presence is highly visible and includes television, radio, print, web and outdoor advertising.

Stand Up for a Cure concerts are original and highly acclaimed. Our unique ability to pair world-class talent with intimate and elegant venues creates an atmosphere of unity, elegance and authenticity. Our events allow for public attendance as well as premium ticket packages for our benefactors.

Through our proprietary community outreach we are able to bring our expertise and experience to patients and families. Our all-volunteer staff includes some of the most well trained and highly regarded physicians, nurses, social workers, attorneys, physical therapists and integrative medicine practitioners.

PROCEEDS OF THIS AUCTION GO TO SUPPORT THE BREAST CANCER RESEARCH FOUNDATION